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SECURING A BUSINESS APP – ACHIEVE IT IN JUST 5 STEPS

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Security is an important aspect of anything. In this cyber age when the whole world is riding on the digital wave, the vulnerability of the digital applications in that wave is also increasing. The invention of different worms & viruses along with a booming number of hacking techniques has indeed made the security of enterprise mobile apps very shaky. The valuable and confidential data are always in the danger zone with a compromisable security framework. It is not paranoia but a cautionary tale of the current cyber globe. But it is not a totally gone out of the hand matter.  Vigilant levels of precautions can insure these mobile applications from harmful cyber attacks. There are certain 5 ways by which security lapses in the mobile apps can be averted and eventually, make them strong. These are, in reality, some focus areas where the security can be tightened considerably to make the overall app secured. By deploying specialist for each of these areas can make the mobile app secu…

LATEST DEVELOPMENTS IN E-COMMERCE

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In today’s world, technology has become the norm of day to day life. Scientific developments have brought the world closer and connected people across the world. Modern devices have enabled transactions and negotiation at the click of a button. E-commerce is one such aspect of technological evolution which is the future of the world. It is basically the purchasing, marketing and retailing of items through the internet or the World Wide Web. E-commerce comprises of online shopping, electronic data interchange, business-to-business or consumer-to-consumer buying and selling and various others. There have been many recent developments and trends in the sphere of e-commerce. Multi-channel approach is an upcoming trend which is spreading promptly in every part of the globe. This approach allows stores to strengthen their performance and stay ahead of their competitors. The company has a physical as well as an electronically connected presence which attracts more customers and increases th…

Mobile Websites or Mobile Apps- Which One Is More Feasible For Your Company?

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When planning to arrange an internet presence for an organization, many cannot decide whether to create a mobile website or an application. Though both may look similar at first, there are a lot of differences and are appropriate for different businesses depending on a variety of factors. Before analyzing the benefits of an app or a mobile website, it is important to know the basic differences between both. Applications and websites both can be accessed on smart phones and tablets. A mobile website consists of HTML pages which are linked together and can be accessed over the Internet. A mobile website is one that is designed for smaller devices like the smart phones unlike the standard websites. Mobile websites display data, images, texts and videos like any normal website and they can also access features that are only mobile specific like dialling a phone number or location mapping. Apps are the applications which can be downloaded or installed in a mobile phone as opposed to just …

ROI Leveraged By Social Media Marketing

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So you have a small family owned general convenience retail store that has been handed down from generation to generation in your family. Your dad was in charge of the affairs at the store earlier and the reins of charge were handed over to you, a post millennial adult in inheritance. Now the question arises, in the contemporary world when e-commerce is on the boom and digital transactions are being encouraged not only for the ease and convenience of shopping but also for a better bargain, how do you make your age old mom and pop store at the corner of the block a prominent landmark for consumer footfall and traction? The sole lifeline of this store’s once booming business had been its affable and friendly staff and word of mouth marketing working in your favour, but nowadays people rarely go to stores to make a purchase and interact even rarely unless you are not a contact on their messenger list. The whole concept of communication and trade has taken a 360 degree turn since the con…

The changing world of Web Development and the World Wide Web

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Change is the only constant they say and if anything is changing noticeably fast, it is the World Wide Web (WWW). The web is constantly changing. The Internet originally started out in our worldly scheme of things as an avenue or an outlet for escape. Escape from the mundane and routine sordid day to day affairs into a virtual world, a world of unknown and hidden identities. However, with passing time, the web started to grow a profound grasp over our lives, initially with the outsourcing chapter creating many jobs in a time of scarcity and lack of employment opportunities leading eventually to the e-commerce boom which displayed a noticeable shift in the direction of the present economy towards the digital platform. The advent of social media has only reinforced very high standards of digital presence in the form of interactive applications for user engagement. Hence all brands looking forward to capitalizing this open market of end users are employing the best of upgrades to make th…

Agencies or Freelancers? Which one will you prefer?

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It has been remaining as one of the horns of a dilemma for the clients on the issue of hiring between the freelancers and the professional content writing firms since ages. If the reasons or the pros and cons can be placed under the microscope for a minute study, then it can produce various causes. But at the end, it is the agencies who are a miles ahead than the freelancers in various perspectives and they overweigh the balance scale as compared to the freelancers. Firstly if the quality of the service provided by the firms and a freelancer can be compared, then a huge disparity can be seen among those. A content writing firm has numerous content writers who are exceptionally adept in their respective domains and they have a command over their knowledge, experience and market demands. On the other hand, it is quite arduous for a freelancer to provide high class materials to their clients if the assigned project is not in their domain. Thus it is a huge advantage for the clients to s…

E-Commerce Website Development

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Commerce is the backbone of this human civilization, where every transaction is done to fulfil one or the other motifs of either side. The opportunity of commerce is of course centred on the market place. Nowadays with the advent of computers and the internet, since the inception of the new millennium, the whole world is now operating on the digital platform. The business is now conducted on the web and is more familiarly known as E-Commerce. The spread of online shops and their access from PCs and Smartphones is what makes this commercial venture a productive one. The scope of E-Commerce is greatly influenced because of the wide range of showcasing options which are not viable or feasible for brick and mortar stores. Moreover, the elusive product description, trial features and secured procedure is giving all the physical commercial ventures a run for their money. The main investment of an E-Commerce organization is there up to date and user-friendly website. We at Braincandy are a …